As a still life and product photographer, I realized that there are a lot of terms used in the industry that might not be entirely clear. So, I thought I would define them here and explain how my team and I can help you get the right photos for your needs.
e-commerce images: These are photos of your product that customers click on to purchase the product. These shots may be photographed on model or as a still life of just the product alone and can be resized to fit dimensions that your web designer requires. E-commerce images can further be broken into two categories: catalog page images and product images. Catalog page images are the library or the main page that people go to which shows an overview of the products available. The product image is the single image of the product which may show the item from various angles.
An example of catalog page images.
An example of a product image.
Banners and intro images: These are photos that are used as headers and on home pages for websites, like a mini ad, to draw customers in. They can be still life, on location, or on model and use a variety of ways to incorporate imagery.
An example of an intro shot on a website.
Advertising images: These are photos that you might need for trade show posters, magazine ads, billboard ads, etc.
An example of an advertising image. Photo: Marina Peniza
Wholesale images: These are photos for use on sites such as Amazon, Belks, Macy’s, etc. Simply send us the guidelines that are requested by the site and we will cater your photos to these needs.
An example of a wholesale image
Social Media images: These are photos for use on sites such as Facebook and Instagram. Using the guidelines from these sites and your brand’s image, we create photos to promote your products on social media.
An example of a social media shot
Another example of a shot used on social media. This one was used as the cover photo on Facebook.
Lookbook images: These are photos for use in a company’s catalog that portray the “feel” of the product. Catalogs are mailed to clients and serve as a widespread way to promote the products.
An example of a lookbook shot
Line sheet images: These are photos that are basic and to-the-point which give facts for use in helping retail buyers place orders of your product.
An example of a line sheet image
Whatever your product photo needs are, we can work with you to develop images that are right for your company.
More work by Miami Product Photographer Kate Benson.