Shelter-in-place leads to creative new work for Fridababy

I’ve been pushing my creative boundaries during Dallas’s shelter-in-place order. One of my favorite clients to work with is Fridababy. They have a lovely new art director who I’ve worked with at other companies that I’ve been collaborating with. This video is one of our creations from last month. Despite not being able to leave and work on location, I’ve been able to build unique sets around my house and studio utilizing whatever I can that is on brand to help build an image library for Fridababy. I’ve also been shooting their new product’s e-commerce photography for their website, Target, Buy Buy Baby and other stores that carry their line of clever and useful products.

The right time to have a baby.

The timing of having my daughter overlapping when it’s incredibly hard to actually shoot models has played out really well for Fridababy. I’ve been able to use her as a model for them between my still life photography. The whole family has been working together to keep her happy and get her to look at the camera. I’ve even been able to jump into a couple of the shots to get the moments they were looking for.

I’ve got long, thin fingers and as awkward as the rest of me is, my hands aren’t. So for a little over a year, I’ve been hand modeling products for my clients. This was another creative way I was able to help build the image library for Fridababy. 

In addition to these specialty images (movement & models). I had quite a few still life in environment and in studio shots I took for them. The library needed more shots in places that felt real. So while homeschooling, chasing that baby, and working, I kept moving furniture around to different parts of the house to create sets. More than once that baby has made a mad dash for the wires and light stands that decorate the house these days.