Last week, the on-model images that I shot for Cosabella’s Fall 2014 debuted on their website. This shoot is a great example of the synthesis of product photography in still life e-commerce and on-model photos. In this photo you can see both types of images.
Pajamas are certainly not easy to shoot due to their “comfortable” nature. There is a lot of material to work with and the structure is often boxy, which doesn’t give much shape to the garment. Here you can see the difference between the still life photos of the pajamas and the on-model shots. The still life images show the important details of the garment and the on-model shots convey a lifestyle image to the consumer.
In addition, two of my still life shots were used in email blasts. For these particular still life images, you can see how there had to be some foresight as to the placement of graphic design or text which might be inserted into the frame, so I purposely left space in the photo to allow for this.
As you can see, by elevating the photography for your website, you’ve elevated your brand.