I’m getting ready to send out my first email blast for e-commerce photography. This is going to be geared totally towards shoe companies and what I hope to do is show some new companies what they are missing out on by not outsourcing this (to me, of course). We all have things we are better at when it comes to taking pictures. I did not know that shoes would be one of the things I just get. It is really ironic because 1/2 the time I shoot, I’m barefoot. But there is something really beautiful about the design of shoes that I respect. So today, draft after draft, I have started writing my email. I want to make sure it will still have my voice in it. But how do we as photographers write original marketing pieces that sound professional? Where is the line of familiarity drawn? I don’t know these people, but I want them to get an idea that I’m a friendly, easy going, photographer who can make life so, so much easier for them. What images do I include? Lastly, how do I write this so it doesn’t sound forced?
Of course this is the day my husband does training and so, alas, no bouncing emails off him. Do you think it’s an abuse of the ASMP leadership list to email all the members and ask them to check my grammar? Don’t worry, I will only toy with the idea. Your VP knows that no one reads those emails anyway. Ha! Just teasing again!
Well, moving onwards and upwards, here is a little angle compilation shot of some of my typical e-commerce photography for shoe designers. I’m no graphic designer but what do you think? Hopefully this along with some clever writing will capture the interest of many shoe companies that don’t know what they are missing!