Recently, I was approached by contact lens subscription company Sight Supply. They were looking to build their online brand through e-commerce and lifestyle product photography, and to make sure they stood out from the competition. They needed both a photographer and art director to get this job done!
First, I tackled the art direction. I put together a mood board showcasing unique e-commerce shots. After talking with Sight Supply, we agreed that the lifestyle images needed to be diverse and unconventional. With this knowledge, I chose unusual locations that still showed the contact lenses being a part of your life. Here are a few samples from the mood board.
After discussing which ideas they liked best, Sight Supply gave the okay for me to get props and start shooting! It turned out to be a day and a half of creative shots. They were able to receive e-commerce pictures with clipping paths, (so their graphic design team can use them over and over,) and a whole social media library. Here are some of my favorites from the shoot.
Because of the desire to stand out and play with the color in the packaging, I let my inspiration go and got some fun results! I think these product photographs for their social media library will certainly make them stand out.