Product Photographer Charlotte and Charleston | From Dallas with Love | Crown & Buckle with Motto

by | Jul 22, 2016 | Advertising, Charleston Fashion Pho..., Charleston Product Pho..., Charleston website pho..., Charlotte product phot..., e-commerce photographer, Ecommerce Photographer, Product

Flash Back Friday today bringing you the final product photography for Crown & Buckle’s new Black Label line. I shot this earlier this year on studio location in Dallas TX. Thomas, proud owner and visionaire behind Crown & Buckle teamed up with superstar branding agency Motto to bring me in on this shoot. Sunny and Ashleigh from Motto had a strong vision for the sleek and sophisticated images that needed to be incorporated into the launching of Black Label. Crown & Buckle makes beautiful watch straps and we wanted to make sure that the photography for this line illustrated the quality of these products.

I’ve had the pleasure of working remotely with Motto before but this was the first time we were able to all get together on set. It’s great that I can work with clients from almost anywhere in the country without having to be there in person, but this shoot Motto wanted to be on set for and they really brought their vision with them. It was a great day!

Since the product C&B sells is straps (not watch faces) we had the intriguing challenge of making sure the straps were the star of the shots. As a product photographer, I always hope to get to do this kind of work because it is equally challenging and rewarding to do.

That day, as well as within a short time after (back in Charleston), I photographed images on brand for their website and social media pages. This is the final product:

 

For more Charleston product photographer work, visit my site katebenson.com!

E-Commerce Photography Terms Defined | Miami E-Commerce Photographer Kate Benson

by | Jun 26, 2015 | Advice, Miami Photographer

As a still life and product photographer, I realized that there are a lot of terms used in the industry that might not be entirely clear. So, I thought I would define them here and explain how my team and I can help you get the right photos for your needs. e-commerce images:  These are photos of your product that customers click on to purchase the product. These shots may be photographed on model or as a still life of just the product alone and can be resized to fit dimensions that your web designer requires. E-commerce images can further be broken into two categories: catalog page images and product images. Catalog page images are the library or the main page that people go to which shows an overview of the products available. The product image is the single image of the product which may show the item from various angles.

Banners and intro images: These are photos that are used as headers and on home pages for websites, like a mini ad, to draw customers in. They can be still life, on location, or on model and use a variety of ways to incorporate imagery.

Advertising images: These are photos that you might need for trade show posters, magazine ads, billboard ads, etc.

Wholesale images:  These are photos for use on sites such as Amazon, Belks, Macy’s, etc. Simply send us the guidelines that are requested by the site and we will cater your photos to these needs.

Social Media images: These are photos for use on sites such as Facebook and Instagram. Using the guidelines from these sites and your brand’s image, we create photos to promote your products on social media.

Lookbook images: These are photos for use in a company’s catalog that portray the “feel” of the product. Catalogs are mailed to clients and serve as a widespread way to promote the products.

Line sheet images: These are photos that are basic and to-the-point which give facts for use in helping retail buyers place orders of your product.

Whatever your product photo needs are, we can work with you to develop images that are right for your company.

More work by Miami Product Photographer Kate Benson.

Miami Fashion Photographer |Kate Benson | Double Exposure

by | May 29, 2015 | Advertising, Fashion, Jewelry

Last week I photographed two beautiful girls for Windsor Avenue Jewelry. From that point on it has been a very busy time for my team and I at Kate Benson Photography! That said, with the help of my girls, we wrapped up early today (well almost, just waiting for one more client to get me a retouching list). So I took the time to snap some images out around my home and play with double exposure. I’ve loved the look of double exposure for a while and really wanted to do something with it. So here it is, be sure to let me know which of these is your favorite!

Miami Advertising Photographer Kate Benson | Light Test for Cosabella’s Upcoming Campaign

by | May 22, 2015 | Miami Photographer

Cosabella, a client I frequently work with, hired me to shoot their “resort wear” campaign. Their inspiration shots showed some fairly intricate lighting involving colored gels, which I knew would need to be tested out prior to the actual shoot day. So, instead of waiting until the first day of the shoot to nail down the exact lighting that they were aiming for, I spent some time testing out various light set-ups beforehand. This way, on the day of the shoot we would know exactly what the set-up was and would have it all ready so that the models could simply walk onto the set and we could begin shooting without delays.
We worked with Felipe, a local lighting technician and gaffer, to get an additional perspective on the lighting that Cosabella was looking for. His expertise was invaluable, as he had ideas that ended up being quite beneficial to the test. My assistant Kristin was the stand-in for the model and after each shot we examined the shadows and colors for precision.

When were certain we had the lighting exactly as we needed it, I took careful notes in order to be able to replicate the set-up for the actual shoot days.

Miami Product Photographer Kate Benson | Making an Impact with Your Photos for Email Blasts

by | May 20, 2015 | Advice, Miami Product Photogra...

As a product photographer, I shoot quite a bit of e-commerce shots which are used for various things such as websites, ad campaigns, and on-model photos for look books. I also shoot social media shots for clients’ Instagram and Facebook pages. In addition, many clients need photos for their email blasts as well. One option is to shoot photos specifically for these email blasts. Another option is to use photos that we have previously shot for e-commerce. Either way, I can help you to create the photos you need to make a positive lasting impression in your email blasts. Here are a few examples of photos that were originally shot on-model for Cosabella’s look book but were included in some recent email blasts:

Here are a few examples of still life product shots that were originally shot for Cosabella’s look book and were then included in their recent email blasts:

And lastly, here are examples of photos that were originally shot as e-commerce photos for Donald J Pliner’s website, but were also included in their email blast:

More work by Miami E-Commerce Photographer Kate Benson.

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