Lifestyle, Product, and Fashion Photographer | Shooting in a hurricane | Carolina, Florida, Georgia

Am I a storm chaser or fashion photographer? Sometimes, a little of both.

I was expecting a pretty standard photoshoot last month as I headed to South Florida from Charleston. I got to my dad’s place where I was crashing for the night and he broke the news that there was a storm brewing off the West coast of the state and said I should keep an eye on it. Nine years of living in Miami plus three in South Carolina has given me more than a small number of brushes with nasty storms, and this one looked to be staying away from where I was shooting so I shrugged it off. I went to bed and early the next morning headed off to the first day of shooting as the fashion photographer for InnerShine, my client.

The shoot had some inherent surprises waiting for me once I arrived. InnerShine needed a fall looking location. We were in South Florida. So that meant we needed to work around anything tropical and to get some of the super saturated green color out of the shots since South Florida is basically a jungle (if you haven’t been there). With careful angles and location choices (including sketching out one civilian who couldn’t figure out why there were models in the bushes in front of his home) we created fields of fall grasses and oak trees with leaves changing for the new season.

Another challenge (which is a common one in South Florida) was keeping the models from getting too hot. It can be easy to overlook that this responsibility fall on the fashion photographer but it does. The fashion photographer is the person on set seeing the models closer than anyone else. The girls were wearing sweaters and jeans so as often as possible we gave them flip flops, AC (in cars between shots), and water. Lots of water. Red ant bites, mosquitos and iguanas didn’t stop these girls from bringing their best and both Anna Julia Hagen and Valerie Vigoreaux (both with Wilhelmina Miami) showed me again why I love photographing them so much.

As we wrapped up the first day of shooting, everyone was thrilled with how we all came together.

What is the opposite of a rain dance?

Everyone was thrilled with the images from our first day of shooting. And to be honest, I was wrapped up in the images and production of getting ready for a big second day. Tired and wanting to be on my A game, I crashed early. The only time I looked at my phone was to make a good night call to my family.

Waking up early, my assistant Chelsea and I got straight to work. The day started with some in studio e-commerce fashion photography which we flew through (if you’ve worked with me shooting on model e-commerce in studio, you know I don’t mess around and we move fast). Then we had a quick lunch and I put my fashion photographer hat back on and we started loading our cars to head off to a field I scouted the day before. As models, clients and team loaded everything into the cars, the sky opened up and it started to pour. My fathers words of caution came straight to mind. These were the outer bands of the hurricane.

Ever have that feeling that everyone is staring at you? Waiting for you to do something and you know that there isn’t anything you can do? It was a lot like that. With everyone sitting in their cars, I could still feel all eyes on me despite the way the rain distorted everything. Was it a mistake to not check the weather? Nope. It was not. In fact, outer bands are something we can work around. There are brief downpours with big gusts of wind and then, nothing. So in the calmest manner possible, I waved and started to drive to the location. Letting everyone follow despite their worry.

The drive to the location ate up most of the time the outer band was over us. The field was wet but we brought blankets and we stacked the scrims under them so the models wouldn’t get wet as they sat in the field. And then that insanely beautiful “it just rained” light started. I began firing away. Quickly switching models and sending the other back to change, over and over, throughout different parts of the field I captured moody, beautiful photo after photo.

It was the perfect storm, for photography.

Not once did I mention these were hurricane rains and winds we were dodging. Not yet. Being a fashion photographer is very intuitive and it’s not unusual to get into a zone where you can feel the models energy and they can feel yours. They are able to give you what you need often without words as they watch and ready your subtle changes in body language and expressions, and vice versa. It’s a beautiful dance when you connect with each other to create art in this way. And these girls were rock stars, reading what I needed from them and giving it. I did the same, connecting to them, seeing the shots and angles and of course noticing the small clues that told me I had just a few more shots and then I was going to need to switch models or our weather was about to shift for the worse.

The lighting was constantly changing. The clouds were moving so fast and so varied in thickness the light would drop and then bounce back up and I was playing a great game of catch with it. Making sure it didn’t throw me a curve ball that I couldn’t lock in on and still get the shot. I have to give it credit though, such dramatic shifts in light created a lot of different image opportunities.

The dark stormy setting took some of that saturation out of the greens, it allowed for the field to become a place that could be anywhere. Wrapping blankets around the models and scarves added to the fall setting that the weather so graciously helped create for us. When I finally wrapped the shoot, after we had traveled to some stone walls away from the field, I finally told the girls they may want to walk a bit faster back to the cars since it looked like the next bit of the hurricane was going to rain on us again. It was quite a surprise to the whole team that those windy rain squalls that were popping up were just the tip of the iceberg. They were in disbelief that this was a hurricane until checking for themselves. Two days later Hurricane Michael would make catastrophic landfall on the panhandle.

As I drove home the next day, with a bit more traffic than usual since evacuation orders had been issued, I hit some nasty spots. Tornado warnings kept coming through my assistant Chelsea and I’s phones.  She tried to be calm and let me focus on what little bit of road I could see ahead of me. These were just the outer bands as well. Despite making lemonade out of lemons, I have to admit we got a little lucky. One day later and we might not have been able to shoot. What a difference a day can make. It’s shots like these that are why I am also a lifestyle and fashion photographer and not just solely shooting product. These magic moments create surprises that I would never want to stop getting.

 

Miami Product Photographer Kate Benson | Down on The Ranch

A few weeks ago, I did a two-day shoot at a ranch in Davie, Florida. This was the beginning of a busy eight full days of shooting for two different clients. This particular shoot was for Cosabella, whose team is wonderful to work with. The location had pastures, horse corrals, a cabin and working windmill, barns, a true western town and an authentic saloon. They also had all kinds of animals including horses, cows, goats, sheep, donkeys and even camels. The baby animals were adorable. It was fun exploring our various options for shooting all around the ranch.

Thanks to the wonderful Cosabella team and Livestock for Reel for a successful shoot.

More work by Miami Still Life Photographer Kate Benson.

E-Commerce Photography Terms Defined | Miami E-Commerce Photographer Kate Benson

As a still life and product photographer, I realized that there are a lot of terms used in the industry that might not be entirely clear. So, I thought I would define them here and explain how my team and I can help you get the right photos for your needs. e-commerce images:  These are photos of your product that customers click on to purchase the product. These shots may be photographed on model or as a still life of just the product alone and can be resized to fit dimensions that your web designer requires. E-commerce images can further be broken into two categories: catalog page images and product images. Catalog page images are the library or the main page that people go to which shows an overview of the products available. The product image is the single image of the product which may show the item from various angles.

Banners and intro images: These are photos that are used as headers and on home pages for websites, like a mini ad, to draw customers in. They can be still life, on location, or on model and use a variety of ways to incorporate imagery.

Advertising images: These are photos that you might need for trade show posters, magazine ads, billboard ads, etc.

Wholesale images:  These are photos for use on sites such as Amazon, Belks, Macy’s, etc. Simply send us the guidelines that are requested by the site and we will cater your photos to these needs.

Social Media images: These are photos for use on sites such as Facebook and Instagram. Using the guidelines from these sites and your brand’s image, we create photos to promote your products on social media.

Lookbook images: These are photos for use in a company’s catalog that portray the “feel” of the product. Catalogs are mailed to clients and serve as a widespread way to promote the products.

Line sheet images: These are photos that are basic and to-the-point which give facts for use in helping retail buyers place orders of your product.

Whatever your product photo needs are, we can work with you to develop images that are right for your company.

More work by Miami Product Photographer Kate Benson.

Miami Advertising Photographer Kate Benson | Light Test for Cosabella’s Upcoming Campaign

Cosabella, a client I frequently work with, hired me to shoot their “resort wear” campaign. Their inspiration shots showed some fairly intricate lighting involving colored gels, which I knew would need to be tested out prior to the actual shoot day. So, instead of waiting until the first day of the shoot to nail down the exact lighting that they were aiming for, I spent some time testing out various light set-ups beforehand. This way, on the day of the shoot we would know exactly what the set-up was and would have it all ready so that the models could simply walk onto the set and we could begin shooting without delays.
We worked with Felipe, a local lighting technician and gaffer, to get an additional perspective on the lighting that Cosabella was looking for. His expertise was invaluable, as he had ideas that ended up being quite beneficial to the test. My assistant Kristin was the stand-in for the model and after each shot we examined the shadows and colors for precision.

When were certain we had the lighting exactly as we needed it, I took careful notes in order to be able to replicate the set-up for the actual shoot days.

Miami Product Photographer Kate Benson | Making an Impact with Your Photos for Email Blasts

As a product photographer, I shoot quite a bit of e-commerce shots which are used for various things such as websites, ad campaigns, and on-model photos for look books. I also shoot social media shots for clients’ Instagram and Facebook pages. In addition, many clients need photos for their email blasts as well. One option is to shoot photos specifically for these email blasts. Another option is to use photos that we have previously shot for e-commerce. Either way, I can help you to create the photos you need to make a positive lasting impression in your email blasts. Here are a few examples of photos that were originally shot on-model for Cosabella’s look book but were included in some recent email blasts:

Here are a few examples of still life product shots that were originally shot for Cosabella’s look book and were then included in their recent email blasts:

And lastly, here are examples of photos that were originally shot as e-commerce photos for Donald J Pliner’s website, but were also included in their email blast:

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