by kate benson | May 14, 2018 | Carolina photographer, Charleston Product Pho..., Charleston Still Life ..., Jewelry
In all businesses you reach a point in growth where you can’t do it all by yourself anymore. It’s a great thing to have happen but at the same time, it’s hard to give up control. It’s how we photographers go from being a one man (or woman) show to becoming a brand. It doesn’t usually happen overnight but over years with hard work and maturity. My business has been hitting these growth points for the last few years and I’ve solved them by everything from hiring full time team to outsourcing smaller tasks. In fact, I have a meeting tomorrow to hand over another part of the business into more qualified hands (seriously, I don’t have the time or interest for Instagram… I know it’s important but it’s just way to narcissistic for me). Last summer, it was time for me to bring in new eyes and get a photo editor to help me with my website. What occurred was a huge and much needed/overdue change. We went with a design for the website that really challenged the edit workflow and so if you are seeing things moving around a lot lately, it’s because I’m trying to put new work on a couple times a year but the flow of the website makes it hard. So hang tight with me on that. It will get to where it needs to be.
Which brings me to jewelry. One of the hardest items to photograph is jewelry. I’ve talked about it a lot. Often, as you’ve likely seen on my blog and website jewelry is photographed on a clean background. But, every once in a while, I get to play. I’m really interested in cut paper backgrounds. I love that they are whimsicle and playful. So for a fun personal project, feeling like I needed something on my website with jewelry in a different way, my assistant Chelsea and I created a fun forest set with gold necklaces and earrings. I’d love to know what you think of it!
by kate benson | Jul 27, 2016 | Professional Photogr..., Advice, Charleston advertising..., Charleston commercial ..., Charleston e-commerce ..., Charleston Ecom photog..., Charleston Ecommerce p..., Charleston Photographer, Charleston Product Pho..., Charleston Still Life ..., Charleston website pho..., Charlotte product phot..., e-commerce photographer, Ecommerce Photographer, Product, Product Photographer C..., Still life photographe..., Still Life Photographer
It may not be common knowledge but I have a second business and website that I’ve been building called Product Photo Lab (PPL for short). The website is still in the works, but there is some basic content up there. Finding openings in my schedule to fix and revise the work in progress that is PPL is really tough. Recently though, despite the website not being as ready as I would like it to be, I’ve been getting contacted and doing some work through it. This isn’t my usual work, as you already may have guessed by the title of this blog post, but I’m really excited that the website is starting to generate some calls, and therefore enthusiastically making time to do the work.
One of the unexpected places that I’ve been contacted to produce images for is Amazon listings. These shoots are usually pretty quick but the clients are looking for something a bit more refined to help their products stand out and hopefully get that coveted number 1 ranking on Amazon.
I’ve learned quite a few of tips on how images sell on Amazon in this process. Products in environments and in use will generally outsell those that are just plain white shots. Additionally, Amazon does require the first shot to be on an all pure white background (which has some specifics to it as well, most of my readers already know what “pure white” is but if you don’t, it’s is a rating of 255 in all color channels). So this has presented interesting challenges (which I love). One client, had a glass water bottle that he sold as a set of 6 and single. Here was what the bottle started with:
Photographing a clear empty bottle isn’t very flattering. So I filled it with water letting the light gradient throughout the inside (trick one).
Then we put very carefully selected liquids into the bottles so the colors wouldn’t get dark and murky (trick two).
Lastly, I asked how he felt about fresh plants in the bottles, which he seemed willing to entertain, and viola!
I was able to product a collection of photographs for him where the shots met Amazon’s specifics but the shots had enough color and vibrancy to pop off the page when compared to other bottles! Happily, he is already on page 1 for his requested search terms and selling like crazy! After discussing what the client needed, I composited 6 of these shots together to create his opening image on Amazon. Here is a look at what he sent me for art direction (also what the competition happens to be showing).
This is what his listing looks like this today:
As I mentioned before, I’ve worked with quite a few Amazon clients lately. Here are a few more shots just to give you an idea what being a product photographer in Charleston is keeping busy with!
This client wanted in environment and shots with a model using the product: