Lifestyle, Branding, Still Life & Ecommerce Photographer | Kate Benson
Frida baby vapor rub
- As a leading product photographer, Kate Benson’s engagement with Frida marked a significant milestone: the launch of their first comparative product placement campaign for a eucalyptus-based vapor rub.
- The initial phase of the product photoshoot focused on building a comprehensive image library, beginning with the required clean, white-background e-commerce shots.
- The product photoshoot quickly evolved beyond standard captures to include extensive creative development for social and online platforms, successfully executing the targeted ‘Smear Campaign.’
- Kate’s work as a dedicated product photographer supported Frida’s strategic goal to establish a strong visual presence for their innovative new product. Her freelance work with Frida brands as a client started 10 years ago in Miami when they created their first products and reached out to her to take their product photography.
Clean on brand e-commerce Product Photography
The initial phase centered on adhering to Frida Baby’s established e-commerce brand standard, characterized by a pure white background and subtle product reflection—a stylistic direction the brand later evolved from. Kate’s e-commerce product photography deliverables commenced with comprehensive, full-product captures, then strategically progressed to detailed macro-shots to highlight critical design elements, specifically the dispenser holes and the texture of the rub itself.
Elevated e-commerce photography
As a professional product photographer, Kate strategically advanced the initial e-commerce photography mandate. The subsequent product photoshoot phase introduced the deliberate use of Frida’s core brand color in the backdrops to enhance visual identity. She executed focused, elevated captures, utilizing a hand model to demonstrate the precise application and dispensing action of the product. A key deliverable was the creation of a ‘swipe image’—a textured visual asset—to clearly communicate the product’s tactile quality.
Creative still life in studio product photography
As the product photographer, Kate meticulously sourced botanical elements for evocative studio still life visuals. These narrative-driven images achieve greater resonance than conventional white-background photography. The still life style, a hallmark of the product photographer’s work, was often integrated into Frida’s branding shoots. This creative strategy successfully leveraged ingredient transparency into compelling visual content.
Lifestyle product photography
As a dedicated product lifestyle photographer, Kate constructed a bespoke set for environmental images. This allowed for seamless collaboration with the hand model on authentic, in-use captures. A client-requested changing table vignette was meticulously styled as a key scene. The shoot strategically incorporated other Frida Baby products to enhance the lifestyle context. This produced compelling product lifestyle photographs with an immersive, in-home experience.
The Smear Campaign
The targeted ‘Smear Campaign’ messaging was meticulously aligned with the product’s core value proposition. Visual assets were deliberately minimalist, incorporating significant negative space to optimize for downstream integration of compelling copy and call-to-action elements.
More final product photography use by Frida
The final imagery was leveraged across primary digital platforms. Assets were strategically deployed on their corporate e-commerce site and Amazon. High-volume wholesale partners, including Target and Walmart, utilized the photography. The visual content was integrated into comprehensive social media campaigns. The final image library facilitated expanded market reach and brand presence.
Sound like what you need?
Frida is one of many brands who chose to work with Kate for multi channel product photography needs. When a strong brand vision and consistency across the board is vital, using one well rounded photographer like Kate saves clients time and stress. That’s why so many folks end up relying on Kate month and month and year after year to handle whatever photography need comes up. Whether it’s product e-commerce photography, product lifestlye photography or studio still life product photography, Kate has you covered.
Work with Kate
Working together doesn’t feel anything like work. Friendships are forged, jokes are told, songs are sung and by the end of the day you’ve forgotten you were there to make the unforgettable images you now have.





























