Miami E-Commerce Photographer Kate Benson | Cosabella’s Mother’s Day Promotion

Recently, my client Cosabella teamed up with Dana’s bakery to collaborate on a Mother’s Day promotion. For this, they needed some still life shots of a few of Cosabella’s signature pieces with some of Dana’s Bakery’s tasty macarons. It’s always a blast shooting for Cosabella! Here are a few of the photos they used in their e-blasts as well as on their Facebook page.

Zacasha On Model Shoot

On Monday we had an on-model shoot for Zacasha, fabulously elegant bohemian necklace and bracelets. The shoot went really well. Jennifer, the designer, and her team had put together some great wardrobe choices for the carefully selected pieces we were to shoot. The models were fantastic and the weather was great (except for a little too much wind). We shot on location at the beach in Hollywood, and then at a private residence nearby. Here are some of the behind-the-scenes photos from the shoot.

The private residence had a wide variety of areas to shoot in.

It was a great day and we have loads of amazing photos to sort through. We’ll share some when we finish processing them.

A huge thanks to everyone who made it run so smoothly: Jennifer – the designer Melanie – her assistant who also modeled for us Leah – Jennifer’s daughter who also modeled for us Robin – the owner of the restaurant we used as our “home base” at the beach and the private residence Alex – our “gopher” Marina – our intern Laura and Eilie – the models.

Miami Product Photographer | Kate Benson | Cosabella and FX’s The Americans Team Up!

Recently, my client Cosabella has teamed up with FX to collaborate on a project for their show The Americans. In the cross promotion, they needed some sexy still life shots of a few of their signature pieces. The still life was designed out with FX to go along with window displays and other in store cross overs. It was a bit last minute when they called for the shots because everything needed to happen fast enough for FX to have time to do design work on the shots but we made it work! As always, I had a blast shooting for Cosabella! Here are a few of my shots in use on Cosabella’s website and email blast:

For a bit more info, check out InStyle’s blog post on “The Official Curated Collection for Fx’s The Americans

E-Commerce Photographer South Florida | My “Purse”-pective

Back in September I spent some time shooting for one of my clients who purchases vintage Chanel handbags and resells them on her website. This is yet another type of e-commerce shoot. As you have seen with my previous blogs about e-commerce photos, the product is obviously the focus, and quite often the only object in the photo. With clothing, there is typically an on-model shot as well, where the clothing is still the focus of the shoot and the model is simply a live hanger for the garment. For this shoot, the client wanted on-model shots. The focus still needed to be the handbags, however, the models needed to be dressed. So, this involved some choices in clothing and styling that did not detract from the handbags. As you can see in the following photos, the garments chosen were in basic colors which complimented the purse, typically without large patterns or textures.  Blacks, reds, and whites all helped to serve as a live background for the handbags.

Another consideration is the framing of the photo. Again, it is imperative that the purse be the focal point of the photo. By using a model but not including her entire face, you are drawn to the item instead of the eyes of the model. The model is simply a prop for the handbag instead of the other way around. In each photo above, if the photo had included the model’s entire body, the purse would not have been in the center of the photo. Instead, it would have been in the bottom 1/4 of the photo (in the case of the plaid handbag), or the top 1/3 of the photo (in the case of the black handbag).

Clearly there are many different types of e-commerce shoots and countless things to consider when shooting e-commerce photos. A few main points to remember: keep your product in mind, maintain clarity in the image, and take into account the structure of the photo.

E-Commerce Photographer| Intro and Banner Shots

I recently shot marketing and lifestyle images for Frank Morgan’s American Swimwear, a startup company based in New York, whose brand focuses on the young, twenty-something crowd. As you can guess, a company’s website needs more than its e-commerce shots to sell the product. Having lifestyle photos which project the image that the company is targeting can really enhance the website. A strong intro shot draws customers to the site, where the e-commerce shots will then provide the necessary product information.

For our shoot, we first shot the e-commerce images in the studio, and then ventured out to the beach to shoot the lifestyle images. It was a typical gorgeous day on the beach in Miami: blue skies, turquoise water, white sand. Clearly we had a lot of beauty to work with, including the designer’s sister who flew down from New York to be our model.

The images we shot outside were to be used for banners and intro on the company’s website, so they needed to have ample room for cropping, placement of text, the company’s logo, etc. Here are four of my favorite photos from the shoot.

 

The following photos were shot to be used as intro photos on the company’s webpage. With the brand’s focus on a youthful crowd, these images are intended to be young, playful, and flirtatious.

This photo was shot with the purpose of being used for a banner on the company’s website. It allows room for cropping into a narrow, horizontal image without eliminating any of the crucial components of the photo.

Here are two examples of how photos can be used as intro shots on a website. Space was purposely left on one side of the photo to have a generous amount of room for the necessary text.

Here are two examples of how photos can be used as banners on a website.

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